Stop trying to be
your brand’s
creative director.
Weekly 1:1 mentorship to help you build your brand strategically.
From positioning to visual systems to long-term equity.
Learn to make confident creative decisions without guessing.
Weekly 1:1 mentorship to help you build
your brand strategically.
From positioning to visual systems
to long-term equity.
Learn to make confident creative
decisions without guessing.
Trusted by founders, lean teams, and brands that actually ship.
Limited spots. Founder-led. High-touch.
Pretty doesn’t sell.
Strategy does.
Limited spots. Founder-led. High-touch.
Pretty doesn’t sell.
Strategy does.
what's inside
Posting daily doesn’t mean you have a brand.
Posting daily doesn’t
mean you have a brand.
You need a creative leader who sets the direction and keeps the standard.
I embed with your team so strategy turns into consistent execution, not more decks.
Strategy
Strategy
Standards
Standards
Execution
Execution
Support
Support
what's inside
Posting daily doesn’t
mean you have a brand.
You need a creative leader who sets the direction and keeps the standard.
I embed with your team so strategy turns into consistent execution, not more decks.
Strategy
Standards
Execution
Support
WHO THIS IS FOR
No one remembers
your brand.
Not because your product isn’t good.
Because your branding keeps changing.
When every freelancer interprets the brand differently, nothing sticks.
I install the direction and standards so your team ships work people actually recognize.
Diagnosis
Diagnosis
Direction
Direction
Consistency
Consistency
Execution
Execution
WHO THIS IS FOR
No one remembers
your brand.
Not because your product isn’t good.
Because your branding keeps changing.
When every freelancer interprets the brand differently, nothing sticks.
I install the direction and standards so your team ships work people actually recognize.
Diagnosis
Direction
Consistency
Execution
WHAT CHANGES
You’re the founder.
Not the marketing director.
Your team stops guessing
Clear brand standards. Simple rules. Repeatable templates. Your designers finally know what “on brand” means without asking you every time.
Decisions get faster
No more “send me three options.” No more endless revision loops. When direction is clear, work ships faster and momentum stays intact
Your brand looks consistent
Website matches packaging. Packaging matches paid. Paid matches social. Everything finally looks like one brand.
Your brand looks consistent
Website matches packaging. Packaging matches paid. Paid matches social. Everything finally looks like one brand.
You stop being the bottleneck
Your team executes without waiting on you. You approve the direction, not every pixel. You get your time back.
You stop being the bottleneck
Your team executes without waiting on you. You approve the direction, not every pixel. You get your time back.
You build equity, not just content
Every asset strengthens recognition. Every campaign stacks on the last. That’s how brands grow without reinventing themselves every week.
You build equity, not just content
Every asset strengthens recognition. Every campaign stacks on the last. That’s how brands grow without reinventing themselves every week.
WHAT CHANGES
You’re the founder.
Not the marketing director.
Your team stops guessing
Clear brand standards. Simple rules. Repeatable templates. Your designers finally know what “on brand” means without asking you every time.
Decisions get faster
No more “send me three options.” No more endless revision loops. When direction is clear, work ships faster and momentum stays intact
Your brand looks consistent
Website matches packaging. Packaging matches paid. Paid matches social. Everything finally looks like one brand.
You stop being the bottleneck
Your team executes without waiting on you. You approve the direction, not every pixel. You get your time back.
You build equity, not just content
Every asset strengthens recognition. Every campaign stacks on the last. That’s how brands grow without reinventing themselves every week.
“Best decision we made before the relaunch.”
Kevin N
Founder, PrettyBoy
“Best decision we made before the relaunch.”
Kevin N
Founder, PrettyBoy
“He nailed our vision. I would highly recommend if you're going through a rebrand to work with Jose, He’s kick ass at his job and this definitely isn't going to be the last time we work with him on one of our businesses."
Kevin Niehoff
Founder, PrettyBoy
"As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."
Sally O'Neil
Founder, Intelligent Dose
“We've just finally created that consistent through line between core message, core value, props, how to show it, how to speak about it, different content formats and what's been put together for us”
Ben Feys
Founder - NavySt
"He's expanding my mind on what, what's available and just overall. I’ve really enjoyed the conversations that we've had up till now. I really look forward to continuing working with each other”
Daniel C
Founder, CZN STUDIOS
“He nailed our vision. I would highly recommend if you're going through a rebrand to work with Jose, He’s kick ass at his job and this definitely isn't going to be the last time we work with him on one of our businesses."
Kevin Niehoff
Founder, PrettyBoy
“We've just finally created that consistent through line between core message, core value, props, how to show it, how to speak about it, different content formats and what's been put together for us”
Ben Feys
Founder - NavySt
"As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."
Sally O'Neil
Founder, Intelligent Dose
"He's expanding my mind on what, what's available and just overall. I’ve really enjoyed the conversations that we've had up till now. I really look forward to continuing working with each other”
Daniel C
Founder, CZN STUDIOS
“Best decision we made before the relaunch.”
Kevin N
Founder, PrettyBoy
“He nailed our vision. I would highly recommend if you're going through a rebrand to work with Jose, He’s kick ass at his job and this definitely isn't going to be the last time we work with him on one of our businesses."
Kevin Niehoff
Founder, PrettyBoy
"As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."
Sally O'Neil
Founder, Intelligent Dose
“We've just finally created that consistent through line between core message, core value, props, how to show it, how to speak about it, different content formats and what's been put together for us”
Ben Feys
Founder - NavySt
"He's expanding my mind on what, what's available and just overall. I’ve really enjoyed the conversations that we've had up till now. I really look forward to continuing working with each other”
Daniel C
Founder, CZN STUDIOS
“He nailed our vision. I would highly recommend if you're going through a rebrand to work with Jose, He’s kick ass at his job and this definitely isn't going to be the last time we work with him on one of our businesses."
Kevin Niehoff
Founder, PrettyBoy
“We've just finally created that consistent through line between core message, core value, props, how to show it, how to speak about it, different content formats and what's been put together for us”
Ben Feys
Founder - NavySt
"As a fast-moving design team, we needed a tool that matched our pace. From client onboarding to getting paid, this just works clean, fast, and beautifully built."
Sally O'Neil
Founder, Intelligent Dose
"He's expanding my mind on what, what's available and just overall. I’ve really enjoyed the conversations that we've had up till now. I really look forward to continuing working with each other”
Daniel C
Founder, CZN STUDIOS
pricing
One offer. Clear pricing.
What you get
Momentum
Without chaos.
Clear creative direction
A brand people recognize
Build a Cult Following
Brand equity over time
Pretty isn’t the point.
Pay 3 months
Pay 3 months
Monthly
Monthly
Brand Director
Save 20%
$1,600/mo
$87/mo
3-month minimum
Weekly creative call
Daily Slack feedback
Notion Hub
Weekly Tasks
Content Strategy
Best for
Founders
Brands with Market Fit
You want one direction
You want one brand voice
Hiring a CD feels early
Direction you can trust
Consistent execution
What you get
Momentum
Without chaos.
Clear creative direction
A brand people recognize
Build a Cult Following
Brand equity over time
Pretty isn’t the point.
Pay 3 months
Pay 3 months
Monthly
Monthly
Brand Director
Save 20%
$1,600/mo
$87/mo
3-month minimum
Weekly creative call
Daily Slack feedback
Notion Hub
Weekly Tasks
Content Strategy
Best for
Founders
Brands with Market Fit
You want one direction
You want one brand voice
Hiring a CD feels early
Direction you can trust
Consistent execution
Trusted by 100s of founders, startups, and the brands you love.
ABOUT ME
Taste is useless without discipline.
I lead my branding agency with a full team across time zones. But I’m not here selling theory.
I own and operate a restaurant and a gin brand, so I understand what branding looks like when it has to perform in the real world.
I also curate WeLoveDaily, a design community on the road to 2M followers. I’ve lived in NYC, Chicago, and Mexico City. I’m married, dog dad to Pancho, and I train for triathlons.
I’ve built 100K+ followers across my personal channels by doing the thing most brands avoid: showing up with the same standard, every day.
pricing
One offer. Clear pricing.
What you get
Momentum
Without chaos.
Clear creative direction
A brand people recognize
Build a Cult Following
Brand equity over time
Pretty isn’t the point.
Pay 3 months
Pay 3 months
Monthly
Monthly
Brand Director
Save 20%
$1,600/mo
$87/mo
3-month minimum
Weekly creative call
Daily Slack feedback
Notion Hub
Weekly Tasks
Content Strategy
Best for
Founders
Brands with Market Fit
You want one direction
You want one brand voice
Hiring a CD feels early
Direction you can trust
Consistent execution
Trusted by 100s of founders, startups, and the brands you love.
ABOUT ME
Taste is useless
without discipline.
I lead my branding agency with a full team across time zones. But I’m not here selling theory.
I own and operate a restaurant and a gin brand, so I understand what branding looks like when it has to perform in the real world.
I also curate WeLoveDaily, a design community on the road to 2M followers. I’ve lived in NYC, Chicago, and Mexico City. I’m married, dog dad to Pancho, and I train for triathlons.
I’ve built 100K+ followers across my personal channels by doing the thing most brands avoid: showing up with the same standard, every day.
Community
Common questions
Is this a design service?
No. Your team or freelancers execute. I set direction, standards, and oversee what ships.
What if I don’t have a designer yet?
Still apply. If it’s a fit, I’ll tell you the leanest setup to execute correctly.
How fast will we see changes?
Most founders feel it in week one: faster decisions, fewer revisions, clearer direction. Consistency compounds from there.
What’s the commitment?
$2,000/month with a 3-month minimum. You can save 20% by paying 3 months upfront.
Is this a design service?
No. Your team or freelancers execute. I set direction, standards, and oversee what ships.
What if I don’t have a designer yet?
Still apply. If it’s a fit, I’ll tell you the leanest setup to execute correctly.
How fast will we see changes?
Most founders feel it in week one: faster decisions, fewer revisions, clearer direction. Consistency compounds from there.
What’s the commitment?
$2,000/month with a 3-month minimum. You can save 20% by paying 3 months upfront.
Is this a design service?
No. Your team or freelancers execute. I set direction, standards, and oversee what ships.
What if I don’t have a designer yet?
Still apply. If it’s a fit, I’ll tell you the leanest setup to execute correctly.
How fast will we see changes?
Most founders feel it in week one: faster decisions, fewer revisions, clearer direction. Consistency compounds from there.
What’s the commitment?
$2,000/month with a 3-month minimum. You can save 20% by paying 3 months upfront.
